Published by FT Publishing International (January 30, 2017) © 2017
Julian Birkinshaw | Ken MarkThe full text downloaded to your computer
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25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
- Part 1: Management
- 1. Change management: Kotter’s eight-step model
- 2. Cognitive biases in decision making
- 3. Emotional intelligence
- 4. Negotiating techniques: BATNA
- 5. 360-degree assessment
- Part 2: Marketing
- 6. Multichannel marketing
- 7. The 4 Ps of marketing
- 8. Pricing strategies: dynamic pricing
- 9. Product life cycle
- 10. Segmentation and personalised marketing
- Part 3: Strategy
- 11. The BCG growth–share matrix
- 12. Blue ocean strategy
- 13. Core competence and the resource-based view
- 14. Five forces analysis
- 15. Game theory: the prisoner’s dilemma
- Part 4: Innovation and entrepreneurship
- 16. Design thinking
- 17. Disruptive innovation
- 18. The lean startup
- 19. Open innovation
- 20. Scenario planning
- Part 5: Finance
- 21. Capital asset pricing model
- 22. Capital budgeting
- 23. Ratio analysis
- 24. Valuing the firm
- 25. Weighted average cost of capital