Published by Addison-Wesley (March 11, 2010) © 2010

Roman Pichler
    VitalSource eTextbook (Lifetime access)
    €18,99
    Adding to cart… The item has been added
    ISBN-13: 9780321684134

    Agile Product Management with Scrum: Creating Products that Customers Love ,1st edition

    Language: English

    The First Guide to Scrum-Based Agile Product Management

     

    In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

     

    Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

     

    Coverage includes

    • Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
    • Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
    • Grooming the product backlog: managing the product backlog effectively even for the most complex products
    • Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
    • Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
    • Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

    This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

    Foreword by Jeff Sutherland xv

    Foreword by Brett Queener xvii

    Preface xix

    Acknowledgments xxiii

    About the Author xxv

     

    Chapter 1: Understanding the Product Owner Role 1

    The Product Owner Role 2

    Desirable Characteristics of a Product Owner 3

    Working with the Team 7

    Collaborating with the ScrumMaster 9

    Working with Customers, Users, and Other Stakeholders 10

    Scaling the Product Owner Role 12

    Common Mistakes 16

    Reflection 20

     

    Chapter 2: Envisioning the Product 23

    The Product Vision 24

    Desirable Qualities of the Vision 25

    The Minimal Marketable Product 27

    Simplicity 31

    Customer Needs and Product Attributes 33

    The Birth of the Vision 35

    Techniques for Creating the Vision 37

    Visioning and the Product Road Map 41

    Minimal Products and Product Variants 42

    Common Mistakes 43

    Reflection 46

     

    Chapter 3: Working with the Product Backlog 47

    The DEEP Qualities of the Product Backlog 48

    Grooming the Product Backlog 49

    Discovering and Describing Items 51

    Prioritizing the Product Backlog 54

    Getting Ready for Sprint Planning 59

    Sizing Items 64

    Dealing with Nonfunctional Requirements 68

    Scaling the Product Backlog 70

    Common Mistakes 71

    Reflection 74

     

    Chapter 4: Planning the Release 75

    Time, Cost, and Functionality 76

    Quality Is Frozen 78

    Early and Frequent Releases 79

    Quarterly Cycles 81

    Velocity 82

    The Release Burndown 83

    The Release Plan 87

    Release Planning on Large Projects 91

    Common Mistakes 94

    Reflection 96

     

    Chapter 5: Collaborating in the Sprint Meetings 97

    Sprint Planning 98

    Definition of Done 99

    Daily Scrum 100

    Sprint Backlog and Sprint Burndown 101

    Sprint Review 101

    Sprint Retrospective 103

    Sprint Meetings on Large Projects 104

    Common Mistakes 107

    Reflection 109

     

    Chapter 6: Transitioning into the Product Owner Role 111

    Becoming a Great Product Owner 111

    Developing Great Product Owners 115

    Reflection 118

     

    References 119

    Index 125