English

Brand You ,3rd edition::9781292725581

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Published by Pearson Business (October 12, 2023) © 2024

David Royston-Lee | Sylvana Storey
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    ISBN-13: 9781292725581

    Brand You ,3rd edition

    Published 2024

    Language: English

    This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.

    1. Why develop your Brand?
    2. How do Brands Work?

    Section 1 – Creating your Personal Brand
    3. Your Personal Brand
    4. Discovering your personal Brand
    5. Your Purpose
    6. Understanding your mission
    7. Your Values
    8. Your Talents
    9. Using Archetypes to develop your Brand

    Section 2 – Presenting your Brand
    10. Explaining what you do
    11. Storytelling
    12. Presence
    13. Building your Brand Offline
    14. Building your Brand Online
    15. Aligning your CV and Covering Letter with your brand
    16. Staying Focused

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