Published by Pearson (July 9, 2012) © 2012

Kevan Williams
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    ISBN-13: 9780273742548

    Brilliant Business Plan ,1st edition

    Language: British English

     A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build  a business plan quickly and easily and then use it to build your business.

     

    This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.

     

    This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:

    - Step-by-step instructions on how to build your brilliant business plan from scratch.

    - A range of model plans for very different businesses to show you brilliant business planning in action.

    - Advice on what delights banks and investors, as well as what not to do.

    • Author acknowledgements
    • Chapter 1:        An introduction to writing your Business Plan
    • Chapter 2:        Getting started?
    • Chapter 3:        Competition; show how you’ll beat them
    • Chapter 4:        Harnessing the power of marketing
    • Chapter 5:        Making money – the most popular part of the plan!
    • Chapter 6:        How you’ll fund your business
    • Chapter 7:        The people side of your plan
    • Chapter 8:        Protecting what your ideas
    • Chapter 9:        How to reduce your plan to two pages; the executive summary
    • Chapter 10:      Presenting your Business Plan
    • Chapter 11:      Our Business Plan in Action
    • Appendix:         Pro-forma business plan