Published by Pearson (July 9, 2012) © 2012
Kevan WilliamsA brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business.
This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.
This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:
- Step-by-step instructions on how to build your brilliant business plan from scratch.
- A range of model plans for very different businesses to show you brilliant business planning in action.
- Advice on what delights banks and investors, as well as what not to do.
- Author acknowledgements
- Chapter 1: An introduction to writing your Business Plan
- Chapter 2: Getting started?
- Chapter 3: Competition; show how you’ll beat them
- Chapter 4: Harnessing the power of marketing
- Chapter 5: Making money – the most popular part of the plan!
- Chapter 6: How you’ll fund your business
- Chapter 7: The people side of your plan
- Chapter 8: Protecting what your ideas
- Chapter 9: How to reduce your plan to two pages; the executive summary
- Chapter 10: Presenting your Business Plan
- Chapter 11: Our Business Plan in Action
- Appendix: Pro-forma business plan