Published by Pearson (December 27, 2012) © 2013
Neil TaylorFull of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.
Brilliant outcomes
Produce business writing people actually want to read
Persuade and inspire people, sell more, or get that job
Get a distinctive, powerful and engaging writing voice
- About the author
- Publisher's acknowledgements
- Author's acknowledgements
- Part 1 The beginning
- 1 Introduction
- 2 Clunk, click, every trip
- Part 2 Structure
- 3 The order of events
- 4 I've been waiting for a sign
- 5 Keeping it together
- 6 Death by PowerPoint: an antidote
- Part 3 Style
- 7 Doing what comes naturally
- 8 Word perfect
- 9 One thing leads to another
- 10 What not to write
- 11 Mythbusting
- 12 Sound advice
- Part 4 Magic
- 13 A spoonful of sugar
- 14 Painting pictures
- 15 More sound advice
- 16 Screenwriting
- 17 And finally ...
- Part 5 The end
- 18 It ain't over till it's over
- 19 The end is nigh