Published by Pearson Business (February 10, 2016) © 2016

Chris Dalton
    VitalSource eTextbook (Lifetime access)
    €12,99
    Adding to cart… The item has been added
    ISBN-13: 9781292107875

    Brilliant Strategy for Business ,1st edition

    Language: British English

    In Business, strategy is king.  Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.

    About the author

    Acknowledgements

    Introduction

    How the book is organised

     

    Part 1 Getting to grips with strategy

    1    How to be a brilliant business strategist

    2    Strategic issues

    3    Strategic directions

     

    Part 2  Business level strategy

    4    Finding competitive advantage

    5    Strategy as learning and innovation

    6    Strategy, day to day

    7    How to lead, implement change and evaluate strategy

     

    Part 3 Strategic thinking in a changing world

    8    The purpose and future of strategy

    9    How to break the rules of strategy

     

    Epilogue

    Further reading

    Twenty prominent strategists

    Index