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Published by Pearson (July 29, 2024) © 2024

Ronald Ebert | Ricky Griffin
    Pearson eTextbook (180 Days access)
    €32,99
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    ISBN-13: 9781292742083

    Business Essentials, Global Edition -- Pearson eText (OLP) 180 days Subscription ,13th edition

    Published 2024

    Language: English

    This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

    For introductory business courses.

    A focus on the practical skills and important developments in business
    The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses — and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they’re learning about, and making this text the most current and relevant one available on the market.

    PART 1: THE CONTEMPORARY BUSINESS WORLD

    1. The US Business Environment
    2. Understanding Business Ethics and Social Responsibility
    3. Entrepreneurship, New Ventures, and Business Ownership
    4. Understanding the Global Context of Business

    PART 2: MANAGING THE BUSINESS

    1. Managing the Business
    2. Organizing the Business
    3. Operations Management and Quality

    PART 3: PEOPLE IN ORGANIZATIONS

    1. Employee Behavior and Motivation
    2. Leadership and Decision Making
    3. Human Resource Management and Labor Relations

    PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE

    1. Marketing Processes and Consumer Behavior
    2. Developing and Pricing Products
    3. Distributing and Promoting Products

    PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

    1. Information Technology (IT) for Business
    2. The Role of Accountants and Accounting Information

    PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

    1. Understanding Money and the Role of Banking
    2. Managing Business Finances

    APPENDICES

    • I. Risk Management
    • II. The Legal Context of Business
    • III. Managing Your Personal Finances
    • IV. Unions and Labor Management
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