Published by FT Press (June 15, 2010) © 2010

Stuart Hart
    VitalSource eTextbook (Lifetime access)
    €11,99
    Adding to cart… The item has been added
    ISBN-13: 9780132161657

    Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World ,3rd edition

    Language: English

    Today’s era of economic crisis has sent a powerful message: The age of "mercenary" capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen. In Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Stuart L. Hart presents new strategies for identifying sustainable products, technologies, and business models that will drive urgently needed growth and help solve social and environmental problems at the same time.

     

    Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to craft your optimal sustainability strategy and overcome the limitations of traditional "greening" approaches. In this edition, he presents new and updated case studies from the United States and around the world, demonstrating what’s working and what isn’t. He also guides business leaders in building an organizational "infrastructure for sustainability"--one that can survive budgeting and boardrooms, recharging innovation and growth throughout your enterprise. Discover:

     

    ·         The new business case for pursuing sustainable capitalism

    ·         Sustainability strategies that go far beyond environmental sensitivity

    ·         How to fully embed your enterprise in the local context--and why you should

    ·         Tactics for making long-term sustainability work in a short-term world

     

    About the Author . . . xi

    Acknowledgments . . . xii

    Preface: Al Gore, Former Vice President of the United States . . . xxiii

    Foreword: Fisk Johnson, Chairman and CEO, S. C. Johnson & Son, Inc. . . . xxvi

    PART ONE: MAPPING THE TERRAIN   1

    Prologue: Reinventing Capitalism for the Post-Crisis World . . . 3

    The Great Disruption . . . 4

    The Best of Times, The Worst of Times . . . 5

    Environmental Meltdown? . . . 8

    The Demise of Development . . . 10

    Implications for Corporations . . . 13

    The Fork in the Road . . . 15

    Chapter 1: From Obligation to Opportunity . . . 19

    The Great Trade-Off Illusion . . . 21

    The Greening Revolution . . . 23

    Shattering the Trade-Off Myth. . . . 25

    Breaking Free of Command-and-Control . . . 26

    Beyond Greening . . . 30

    Raging Against the Machine . . . 33

    Smart Mobs Versus Smart Globalization . . . 35

    Becoming Indigenous . . . 38

    The Road Ahead . . . 41

    Overview of the Book . . . 43

    Chapter 2: Worlds in Collision . . . 51

    The Three Economies . . . 53

    Collision Course . . . 60

    New Lenses on the Global Market . . . 62

    Developed Markets: Reducing Corporate Footprint . . . 65

    Emerging Markets: Avoiding the Collision . . . 68

    Traditional Markets: Serving Real Needs . . . 72

    The Value Proposition . . . 76

    Chapter 3: The Sustainable Value Portfolio . . . 79

    Sustainability Buzzwords . . . 80

    Elements of Shareholder Value . . . 81

    The Buzzword Sort . . . 84

    Connecting the Dots: The Sustainable Value Portfolio . . . 87

    Charting the Sustainable Value Portfolio . . . 97

    The Road to Sustainability . . . 99

    Pursuing the White Space. . . . 104

    PART TWO: BEYOND GREENING   109

    Chapter 4: Clean Technology and Creative Destruction . . . 111

    Continuous Improvement Versus Creative Destruction . . . 112

    From Textile Dyes to Biomaterials . . . 118

    Using Carbon Dioxide to Change the World . . . 120

    Developing an Ecomagination . . . 122

    Whole-Systems Thinking . . . 124

    Reinventing the Wheels . . . 128

    Technologies of Liberation . . . 131

    Eating Your Own Lunch . . . 133

    Chapter 5: Innovation from the Bottom-Up . . . 137

    On the Horns of a Dilemma . . . 138

    Birth of BoP. . . 139

    The Tip of the Iceberg . . . 141

    Creative Creation . . . 146

    Driving Innovation from the Base of the Pyramid . . . 149

    Connecting the World. . . 151

    Food, Health, and Hope? . . . 155

    Power to the People . . . 158

    The Great Convergence . . . 162

    A New Development Paradigm . . . 165

    Taking the Great Leap . . . 167

    Chapter 6: Raising the Base of the Pyramid . . . 171

    BoP Pioneers . . . 172

    It’s the Business Model, Stupid . . . 173

    Assessing Sustainability Impact . . . 189

    Village Phones: The Triple Bottom Line . . . 192

    The MNC Advantage . . . 196

    A Common Cause . . . 197

    PART THREE: BECOMING INDIGENOUS   201

    Chapter 7: Broadening the Corporate Bandwidth . . . 203

    Learning from Ladakh . . . 204

    The Post-Development Challenge . . . 207

    Radical Transactiveness. . . 211

    Fanning Out: Extending the Scope of the Firm . . . 213

    Fanning In: Integrating Diverse and Disconfirming Information . . . 217

    Expanding Our Concept of the Global Economy . . . 222

    From Alien to Native . . . 224

    Chapter 8: Developing Native Capability . . . 227

    Next Generation Strategies and Skills . . . 229

    Engage First, Design Second . . . 230

    Coinvent Custom Solutions . . . 234

    Fail Small, Learn Big . . . 237

    Fly Under the Radar . . . 239

    Work with Nontraditional Partners . . . 242

    Build Social, Not Legal, Contracts . . . 244

    Moving Beyond the Multinational Model . . . 248

    Chapter 9: Re-Embedding Innovation Strategy . . . 253

    Comparing Apples and Oranges . . . 254

    Toward a Base of the Pyramid Protocol . . . 257

    Learning by Doing . . . 262

    Taking the Initiative on Water . . . 267

    The Three Big Challenges . . . 273

    Leading the Next Great Transformation . . . 276

    Chapter 10: Building the Sustainable Global Enterprise . . . 281

    Making It Happen in the Real World . . . 283

    Aligning the Organization . . . 293

    Building the Cathedral . . . 300

    Postscript . . . 302

    Epilogue: Looking Forward . . . 307

    Draining the Swamp . . . 308

    The Next Tsunami . . . 310

    Who Will Be the Twenty-First Century Watchdog? . . . 312

    Index . . . 315