Skip to main content
0

British English

Access educator resources

Revel Access Code for Digital Marketing ,6th edition

Published by Pearson (April 10, 2024) © 2019

Dave Chaffey

  • Revel

    €52,99

    • €52,99
    ISBN-13: 9781292212609

    Revel Access Code for Digital Marketing ,6th edition

    Published 2019

    Access details

    • Register via our Revel page to complete your purchase
    • A Course ID link or VLE link from your instructor is required
    • Access length varies and depends on the duration of your instructor's course

    Features

    • More than a digital textbook
    • Multimedia content and practice integrated
    • Immediate feedback on tests and quizzes
    • Highlighting, notetaking and study tips
    • Anytime, anywhere learning

    Language: British English

    Product Information

    • Digital marketing fundamentals
    • 1 Introducing digital marketing
    • 2 Online marketplace analysis: micro-environment
    • 3 The online macro-environment
    • Digital marketing strategy development
    • 4 Digital marketing strategy
    • 5 The impact of digital media and technology on the marketing mix
    • 6 Relationship marketing using digital platforms
    • Digital marketing: implementation and practice
    • 7 Delivering the online customer experience
    • 8 Campaign planning for digital media
    • 9 Marketing communications using digital media channels
    • 10 Evaluation and improvement of digital channel performance
    • 11 Business-to-consumer digital marketing practice
    • 12 Business-to-business digital marketing practice


    !
    Top