Published by Pearson (August 8, 2014) © 2015
Emma LeddenThe Communication Book is your straightforward, practical and expert guide to the secrets of great communication for all the important scenarios you face in business today.
With Emma Ledden’s expert help, quick tips and proven three-step visual approach, you’ll learn how to:
- Plan and prepare – focus on what you want to say and how you’re going to say it.
- Know yourself – understand what you want, how to get there and how to know when you’ve succeeded.
- Know your listener – understand what they want, what they’re thinking and how they will feel about what you’ve got to say.
- Keep in control – learn the secrets to staying on track, feeling confident and managing your reactions.
Learn to communicate like a pro so you can instantly connect, engage, influence and get the results you want.
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- Section 1 Communicating to build relationships
- Communicating one to one
- Communicating to give feedback
- Communicating without words
- Section 2 Communicating to build your career
- Communicating your personal brand
- Communicating to network
- Communicating to get that job
- The approach: The three steps in action
- Section 3 Communicating to groups
- Communicating to facilitate
- Communicating on media
- One day at a time: Keep improving your communication
- Index