Published by Pearson (August 5, 2019) © 2020

Michael Solomon
    VitalSource eTextbook (12 months access)
    €40,99
    Adding to cart… The item has been added
    ISBN-13: 9781292318202R365

    Consumer Behavior: Buying, Having, and Being, Global Edition ,13th edition

    Language: English

    For consumer behaviour courses.

    A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.

    The full text downloaded to your computer

    With eBooks you can:

    • search for key concepts, words and phrases
    • make highlights and notes as you study
    • share your notes with friends

    eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

    Upon purchase, you'll gain instant access to this eBook.

    Time limit

    The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

    • PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
    • 1. Buying, Having, and Being: An Introduction to Consumer Behavior
    • 2. Consumer and Social Well-Being
    • PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
    • 3. Perception
    • 4. Learning and Memory
    • 5. Motivation and Affect
    • 6. The Self and Gender Identity
    • 7. Personality, Lifestyles, and Values
    • PART 3: CHOOSING AND USING PRODUCTS
    • 8. Attitudes and Persuasive Communications
    • 9. Decision Making
    • 10. Buying, Using, and Disposing
    • PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
    • 11. Group Influences and Social Media
    • 12. Income and Social Class
    • 13. Subcultures
    • 14. Culture