9780132883245::Content Strategy for the Web,2nd edition

Published by New Riders (February 28, 2012) © 2012

Kristina Halvorson | Melissa Rach
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    ISBN-13: 9780132883245

    Content Strategy for the Web,2nd edition

    Published 2012

    Language: English

    FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

    BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

    For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

    • Understand content strategy and its business value
    • Discover the processes and people behind a successful content strategy
    • Make smarter, achievable decisions about what content to create and how
    • Find out how to build a business case for content strategy
    With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
    !