Published by Pearson (July 3, 2014) © 2014
Ian Atkinson
Problem solving tools to solve any business challenge.
Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.
Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.
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- Part I INSIGHT
- Introduction
- Where your brain is going wrong
- Part II INNOVATION
- Introduction
- i. Think bigger
- ii. Think like another
- iii. Be contrary
- iv. Be constrained
- v. Choice architecture
- vi. Old + old = new
- vii. Reverse engineering
- viii. Sidestep the issue
- ix. Random insertion
- x. Interrogate and extrapolate
- xi. Solve something simpler
- xii. Combine and redefine
- Part III INSPIRATION
- Introduction
- 1. Preparation
- 2. Generation
- 3. Development
- 4. Implementation
- In conclustion: a better answer
- Recommended reading
- Index