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Published by Pearson (January 4, 2024) © 2024

Kenneth Laudon | Carol Traver
    Pearson eTextbook ( 1 year access )
    €41,99

    Including VAT (as applicable)

    ISBN-13: 9781292449654

    E-Commerce 2023: Business, Technology, Society, Global Edition ,18th edition

    Published 2024

    Language: English

    Product Information

    The most up-to-date, comprehensive overview of e-commerce today.

    For courses in e-commerce.

    E-Commerce 2023: Business, Technology, Society, Global Edition is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Featuring hundreds of examples and updated content, it's the ideal guide to e-commerce practices in the global economy.

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    PART I: INTRODUCTION TO E-COMMERCE

    1. The Revolution is Just Beginning
    2. E-commerce Business Models and Concepts

    PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

    1. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
    2. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
    3. E-commerce Security and Payment Systems

    PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES

    1. E-commerce Marketing and Advertising Concepts
    2. Social, Mobile, and Local Marketing
    3. Ethical, Social, and Political Issues in E-commerce

    PART VI: E-COMMERCE IN ACTION

    1. Online Retail and Services
    2. Online Content and Media
    3. Social Networks, Auctions, and Portals
    4. B2B E-commerce: Supply Chain Management and Collaborative Commerce

    Index

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