An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers

• What are the characteristics for successful entry into new international markets?  
• How can ‘sustainability’ affect decision making within businesses?
• Why are today’s global investors so concerned about national debt issues?
• In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
• What strategies can companies such as BP use to repair damaged global reputations?

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