Published by Pearson (July 16, 2024) © 2024

John Sloman | Dean Garratt | Jon Guest | Elizabeth Jones
    Pearson eTextbook (1826 Days access)
    €49,99
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    ISBN-13: 9781292473567

    Economics for Business ,9th edition

    Language: English

    Develop an understanding of economics applied to the world of business.

    Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment.

    The new, thoroughly updated edition reflects recent events that have shaken the business world. These include the Covid-19 pandemic, Brexit, and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy and food prices following the invasion of Ukraine.

    Each chapter includes topical examples, news stories, and case studies from real businesses to explain and illustrate key economic concepts, as well as activities, questions, and useful summaries to help you check your understanding.

    Access the free student website which accompanies this book for additional learning support, including animated explainers of key economic models, extra case studies and answers to in-text questions.

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    9781292440255 Economics for Business,9th Edition ’MyLab via Bundle’ which consists of: 

    • Print textbook
    • eBook
    • MyLab®Economics

    About the authors

    Preface

    Publisher's acknowledgements

    Part A BUSINESS AND ECONOMICS

    1. The business environment and business economics
    2. Economics and the world of business
    3. Business organisations

    Part B BUSINESS AND MARKETS

    1. The working of competitive markets
    2. Business in a market environment

    Part C BACKGROUND TO DEMAND

    1. Demand and the consumer
    2. Behavioural economics of the consumer
    3. Firms and the consumer

    Part D BACKGROUND TO SUPPLY

    1. Costs of production
    2. Revenue and profit

    Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

    1. Profit maximisation under perfect competition and monopoly
    2. Profit maximisation under imperfect competition
    3. Alternative theories of the firm

    Part F SUPPLY: ALTERNATIVE STRATEGIES

    1. An introduction to business strategy
    2. Growth strategy
    3. The small-firm sector
    4. Pricing strategy

    Part G THE FIRM IN THE FACTOR MARKET

    1. Labour markets, wages and industrial relations
    2. Investment and the employment of capital

    Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

    1. Reasons for government intervention in the market
    2. Government and the firm
    3. Government and the market

    Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

    1. Globalisation and multinational business
    2. International trade
    3. Trading blocs

    Part J THE MACROECONOMIC ENVIRONMENT

    1. The macroeconomic environment of business
    2. The balance of payments and exchange rates
    3. The financial system, money and interest rates
    4. Business activity, unemployment and inflation

    Part K MACROECONOMIC POLICY

    1. Demand-side policy
    2. Supply-side policy
    3. International economic policy

    Web appendix

    Key ideas

    Glossary

    Index