Published by Pearson (August 5, 2019) © 2020
Roger Blair | Mark Rush
For courses in managerial economics.
Teaching students managerial economics through real examples, real businesses, with real-life situations
The Economics of Managerial Decisions teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly — helping students see how theory is applied in different contexts.
Teaching students managerial economics through real examples, real businesses, with real-life situations
The Economics of Managerial Decisions teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly — helping students see how theory is applied in different contexts.
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- PART I: ECONOMIC FOUNDATIONS
- 1. Managerial Economics and Decision Making
- 2. Demand and Supply
- 3. Measuring and Using Demand
- PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS
- 4. Production and Costs
- 5. Perfect Competition
- 6. Monopoly and Monopolistic Competition
- 7. Cartels and Oligopoly
- 8. Game Theory and Oligopoly
- 9. A Manager’s Guide to Antitrust Policy
- PART III: MANAGERIAL DECISIONS
- 10. Advanced Pricing Decisions
- 11. Decisions About Vertical Integration and Distribution
- 12. Decisions About Production, Products, and Location
- 13. Marketing Decisions: Advertising and Promotion
- 14. Business Decisions Under Uncertainty
- 15. Managerial Decisions About Information
- 16. Using Present Value to Make Multi-Period Managerial Decisions