Published by Pearson (April 26, 2017) © 2017
Arthur O'Sullivan | Steven Sheffrin | Stephen PerezFor courses in the Principles of Economics
Introduces Students to the Basic Concepts of Economics with Timely, Engaging Stories and Applications
Students enter their first economics course hoping to gain a better understanding of the world around them, but often leave with their questions unanswered. Economics: Principles, Applications, and Tools is built upon the author’s philosophy of using basic concepts of economics to explain a wide variety of timely, engaging, real-world economic applications.
The 9th Edition incorporates updated figures and data, while also emphasising current topics of interest—including the severe economic downturn of recent years and the latest developments in economic thinking. It also includes newly refined Learning Objectives that introduce the concepts explored in each chapter, along with new applications and chapter-opening stories related to the most up-to-date developments in both macroeconomics and microeconomics.
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- I. Introduction and Key Principles
- 1. Introduction: What Is Economics?
- 2. The Key Principles of Economics
- 3. Exchange and Markets
- 4. Demand, Supply, and Market Equilibrium
- II. The Basic Concepts in Macroeconomics
- 5. Measuring a Nation’s Production and Income
- 6. Unemployment and Inflation
- III. The Economy in the Long Run
- 7. The Economy at Full Employment
- 8. Why Do Economies Grow?
- IV. Economic Fluctuations and Fiscal Policy
- 9. Aggregate Demand and Aggregate Supply
- 10. Fiscal Policy
- 11. The Income-Expenditure Model
- 12. Investment and Financial Markets
- V. Money, Banking, and Monetary Policy
- 13. Money and the Banking System
- 14. The Federal Reserve and Monetary Policy
- VI. Inflation, Unemployment, and Economic Policy
- 15. Modern Macroeconomics: From the Short Run to the Long Run
- 16. The Dynamics of Inflation and Unemployment
- 17. Macroeconomic Policy Debates
- VII. The International Economy
- 18. International Trade and Public Policy
- 19. The World of International Finance
- VIII. A Closer Look at Demand and Supply
- 20. Elasticity: A Measure of Responsiveness
- 21. Market Efficiency and Government Intervention
- 22. Consumer Choice: Utility Theory and Insights from Neuroscience
- IX. Market Structures and Pricing
- 23. Production Technology and Cost
- 24. Perfect Competition
- 25. Monopoly and Price Discrimination
- 26. Market Entry and Monopolistic Competition
- 27. Oligopoly and Strategic Behavior
- 28. Controlling Market Power: Antitrust and Regulation
- X. Externalities and Information
- 29. Imperfect Information: Adverse Selection and Moral Hazard
- 30. Public Goods and Public Choice
- 31. External Costs and Environmental Policy
- XI. The Labor Market and Income Distribution
- 32. The Labor Market and the Distribution of Income