Published by Pearson (August 7, 2012) © 2013

Sara Carter | Dylan Jones-Evans
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    ISBN-13: 9780273726111

    Enterprise and Small Business ,3rd edition

    Language: British English

    Do you want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.

    This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.

     

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    • 1. Introduction 
    • Part 1: ENTREPRENEURSHIP
    • 2. The Evolution of Entrepreneurship Theory
    • 3. Entrepreneurship and Economic Development
    • 4. Government and Small Business
    • 5. The Real World of the Entrepreneur
    • Part 2: THE ENTREPRENEURIAL PROCESS
    • 6. The Entrepreneurial Process
    • 7. Entrepreneurial Opportunities
    • 8. Effectuation and Entrepreneurship
    • 9. The Psychology of the Entrepreneur
    • 10. Entrepreneurial Failure
    • Part 3: TYPES OF ENTREPRENEURSHIP
    • 11. Ethnicity and Entrepreneurship
    • 12. Gender and Entrepreneurship
    • 13. Family Business
    • 14. Habitual Entrepreneurs
    • 15. Technology Entrepreneurship
    • 16. Social Entrepreneurship
    • 17. Community Entrepreneurship
    • Part 4: ENTREPRENEURIAL MANAGEMENT
    • 18. Entrepreneurial Marketing
    • 19. Entrepreneurial Networks and the Small Business
    • 20. Finance and the Small Business
    • 21. Strategy and the Small Firm
    • 22. Growth and Development in the Small Firm
    • 23. Internationalization and Entrepreneurial Businesses