Published by Pearson (January 16, 2015) © 2015
Norman Scarborough | Jeffrey CornwallFor undergraduate and graduate courses in entrepreneurship and/or small business management.
Discover how to successfully launch and manage a small business.
Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.
This 11th Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
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- Section 1: The Rewards and Challenges of Entrepreneurship
- 1. Entrepreneurs: The Driving Force Behind Small Business
- 2. Ethics and Social Responsibility: Doing the Right Thing
- 3. Creativity and Innovation: Keys to Entrepreneurial Success
- 4. Strategic Management and the Entrepreneur
- Section 2: Launching a Venture: Entry Strategies
- 5. Choosing a Form of Ownership
- 6. Franchising and the Entrepreneur
- 7. Buying an Existing Business
- 8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan
- Section 3: Building a Marketing Plan
- 9. Building a Bootstrap Marketing Plan
- 10. Creative Use of Advertising and Promotion
- 11. Pricing and Credit Strategies
- 12. Global Marketing Strategies
- 13. E-Commerce and Entrepreneurship
- Section 4: Building a Financial Plan
- 14. Creating a Solid Financial Plan
- 15. Managing Cash Flow
- 16. Sources of Equity Financing
- 17. Sources of Debt Financing
- Section 5: Building an Operating Plan
- 18. Location, Layout, and Physical Facilities
- 19. Supply Chain Management
- 20. Managing Inventory
- 21. Staffing and Leading a Growing Company
- Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation
- 22. Management Succession and Risk Management Strategies in the Family Business
- 23. The Legal Environment: Business Law and Government Regulation