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English

Published by Pearson (November 12, 2021) © 2022

Bruce Barringer | R. Ireland
    Pearson eTextbook ( 1 year access )
    €41,99
    ISBN-13: 9781292404561

    Entrepreneurship: Successfully Launching New Ventures, Global Edition ,6th edition

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    Language: English

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    PART I: DECISION TO BECOME AN ENTREPRENEUR
    1. Introduction to Entrepreneurship

     

    PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
    2. Recognizing Opportunities and Generating Ideas
    3. Feasibility Analysis
    4. Developing an Effective Business Model
    5. Industry and Competitor Analysis
    6. Writing a Business Plan

     

    PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
    7. Preparing the Proper Ethical and Legal Foundation
    8. Assessing a New Venture's Financial Strength and Viability
    9. Building a New-Venture Team
    10. Getting Financing or Funding

     

    PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
    11. Unique Marketing Issues
    12. The Importance of Intellectual Property
    13. Preparing for and Evaluating the Challenges of Growth
    14. Strategies for Firm Growth
    15. Franchising

     

    Glossary
    Name Index
    Company Index
    Subject Index

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