Published by Pearson (October 3, 2013) © 2014
Peggy Lambing | Charles Kuehl1. Entrepreneurship Today
2. The Entrepreneur
3. Starting a New Business
4. Buying an Existing Business
5. Franchising and Other Alternatives
6. Women-Owned and Minority-Owned Businesses
7. Home-Based Businesses
8. Family Businesses
9. New Product Development
10. Business Growth and the Entrepreneur
11. Global Business
APPENDIX:
The Business Plan: Introduction
The Business Plan: Marketing
The Business Plan: Management and Personnel
The Business Plan: Startup Costs and Financing
The Business Plan: Projected Financial Statements
The Business Plan: The Legal Section
The Business Plan: Insurance