Published by Pearson (October 3, 2013) © 2014

Peggy Lambing | Charles Kuehl
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    ISBN-13: 9781292054063R180

    Entrepreneurship ,4th edition

    Language: English

    1.    Entrepreneurship Today

    2.    The Entrepreneur

    3.    Starting a New Business

    4.    Buying an Existing Business

    5.    Franchising and Other Alternatives

    6.    Women-Owned and Minority-Owned Businesses

    7.    Home-Based Businesses

    8.    Family Businesses

    9.    New Product Development

    10.  Business Growth and the Entrepreneur

    11.  Global Business

     

    APPENDIX:

    The Business Plan: Introduction

    The Business Plan: Marketing

    The Business Plan: Management and Personnel

    The Business Plan: Startup Costs and Financing

    The Business Plan: Projected Financial Statements

    The Business Plan: The Legal Section

    The Business Plan: Insurance