Published by Pearson (July 29, 2024) © 2024

Kenneth Laudon | Jane Laudon | Carol Traver
    Pearson eTextbook (180 Days access)
    €32,99
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    ISBN-13: 9781292745459

    Essentials of MIS, Global Edition ,15th edition

    Language: English

    Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text's hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.

    The 15th Edition features several new cases across the book and integrates new examples of today's companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).

    PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE

    1. Business Information Systems in Your Career
    2. Global E-business and Collaboration
    3. Achieving Competitive Advantage with Information Systems
    4. Ethical and Social Issues in Information Systems

    PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE

    1. IT Infrastructure: Hardware and Software
    2. Foundations of Business Intelligence: Databases and Information Management
    3. Telecommunications, the Internet, and Wireless Technology
    4. Securing Information Systems

    PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE

    1. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
    2. E-commerce: Digital Markets, Digital Goods
    3. Improving Decision Making and Managing Artificial Intelligence

    PART VI: BUILDING AND MANAGING SYSTEMS

    1. Making the Business Case for Information Systems and Managing Projects

    Glossary

    Index