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Published by Pearson (August 2, 2024) © 2024

John Thill | Courtland Bovee
    Pearson eTextbook (180 Days access)
    €32,99
    ISBN-13: 9781292477428

    Excellence in Business Communication, Global Edition ,14th edition

    Published 2024

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    Language: English

    Product Information

    Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping you hone and develop essential communication skills.

    The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

    PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

    1. Professional Communication in a Digital, Social, Mobile World
    2. Interpersonal Communication Skills
    3. Collaboration and Business Etiquette
    4. Communication Challenges in a Diverse, Global Marketplace

    PART 2: APPLYING THE THREE-STEP WRITING PROCESS

    1. Planning Business Messages
    2. Writing Business Messages
    3. Completing Business Messages

    PART 3: CRAFTING BRIEF BUSINESS MESSAGES

    1. Crafting Messages for Digital Channels
    2. Writing Routine and Positive Messages
    3. Writing Negative Messages
    4. Writing Persuasive Messages

    PART 4: PREPARING REPORTS AND PRESENTATIONS

    1. Planning Reports and Proposals
    2. Writing and Completing Reports and Proposals
    3. Developing and Delivering Business Presentations

    PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

    1. Building Careers and Writing Résumés
    2. Applying and Interviewing for Employment

    APPENDICES

    1. Format and Layout of Business Documents
    2. Documentation of Report Sources
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