Excellence in Business Communication, Global Edition

Description
Table of Contents

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping you hone and develop essential communication skills.

The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

Professional Communication in a Digital, Social, Mobile World
Interpersonal Communication Skills
Collaboration and Business Etiquette
Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

Planning Business Messages
Writing Business Messages
Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

Crafting Messages for Digital Channels
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS

Planning Reports and Proposals
Writing and Completing Reports and Proposals
Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

Building Careers and Writing Résumés
Applying and Interviewing for Employment

APPENDICES

Format and Layout of Business Documents
Documentation of Report Sources