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Exploring Public Relations and Management Communication ,5th edition::9781292721941

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Published by Pearson (October 28, 2022) © 2023

Ralph Tench | Stephen Waddington
    Pearson eTextbook (365 Days access)
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    ISBN-13: 9781292721941

    Exploring Public Relations and Management Communication ,5th edition

    Published 2023

    Language: English

    Develop a clear understanding of the concepts and best practices in public relations

    Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.

    "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates."Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University

    "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations."Izzy Crawford, Academic Strategic Lead, Robert Gordon University

    Pearson, the world's learning company.

    About the authors

    Foreword

    Preface

    Publisher's acknowledgements

    Part 1 The context of public relations

    1. Public relations origins: definitions and history
    2. Public relations and the media
    3. Digital and social media
    4. Public relations and democracy
    5. Community and society: corporate social responsibility (CSR)
    6. Intercultural and multicultural context of public relations
    7. Role of the public relations practitioner

    Part 2 Public relations theories and concepts

    1. Public relations theories: an overview
    2. Strategic public relations planning and management
    3. Public relations programme research and evaluation
    4. Corporate image, reputation and identity
    5. Public relations, propaganda and the psychology of persuasion
    6. Public relations' professionalism and ethics

    Part 3 Public relations specialisms

    1. Media relations
    2. Internal communication
    3. Managing community involvement programmes
    4. Issues management
    5. Crisis public relations management
    6. Public relations and the consumer
    7. Business-to-business public relations
    8. Public affairs
    9. Public relations in the world of finance
    10. Integrated marketing communications
    11. Sponsorship

    Part 4 Sectoral considerations

    1. Non-government organisations and pressure groups
    2. Corporate communication
    3. Celebrity public relations
    4. Strategic communication and social marketing in healthcare organisations
    5. What next? Future issues for public relations

    Glossary

    Index

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