Brief Contents

• Illustrations and Thinking Differently
• List of figures
• List of tables
• Preface
• Exploring Strategy features
• Exploring Strategy Online
• Digital Courseware
• Chapter 1 Introducing strategy
• Chapter 2 Working with strategy

Part I The strategic position

• Introduction to Part I
• Chapter 3 Macro-environment analysis
• Chapter 4 Industry and sector analysis
• Chapter 5 Resources and capabilities analysis
• Chapter 6 Purpose and stakeholders
• Chapter 7 Culture and strategy
• Commentary on Part I The strategy lenses

Part II Strategic choices

• Introduction to Part II
• Chapter 8 Business strategy and models
• Chapter 9 Corporate strategy
• Chapter 10 International strategy
• Chapter 11 Entrepreneurship and innovation
• Chapter 12 Mergers, acquisitions and alliances
• Commentary on Part II Strategic choices

Part III Strategy in action

• Introduction to Part III
• Chapter 13 Evaluating strategies
• Chapter 14 Strategy development processes
• Chapter 15 Implementing strategy
• Chapter 16 Leadership and strategic change
• Chapter 17 The practice of strategy
• Commentary on Part III Strategy in action

Case Studies

• Glossary
• Name index
• General index
• Acknowledgements