Table of Contents

I. THE FUNDAMENTALS OF FASHION

 1. Fashion Development

 2. Consumer Demand and Fashion Marketing

 3. Fashion Change and Consumer Acceptance

 4. Fashion Research and Resources

II. THE RAW MATERIALS OF FASHION

 5. Textile Fiber and Fabric Production

 6. Textile Product Development and Marketing

 7. Trimmings, Leather, and Fur

III. FASHION MANUFACTURING

 8. International Fashion

 9. Product and Design Development

10. Apparel Production and Global Sourcing

11. Accessory and Fur Manufacturing

12. Wholesale Marketing and Distribution

IV. FASHION RETAILING

13. Retailing

14. Retail Fashion Merchandising

15. Retail Fashion Marketing

Appendix: Career Guidelines

Fashion Industry Terminology

Index