Published by FT Publishing International (August 27, 2013) © 2014
Javier EstradaWhether you are an executive or a student, beginner or expert, this book is designed to explain and illustrate the working essentials of finance with clarity and speed.
This desktop companion deliberately combines essential theory with real-world application, using short, focused chapters to help you find what you need and implement it right away. www.pearsoned.co.uk/estrada
Publisher's acknowledgments
Preface to the second edition
Preface to the first edition
PART I: RISK AND RETURN
1 Returns (I): Basic concepts
2 Returns (II): Mean returns
3 Risk (I): Total risk
4 Risk and return (I): Portfolios
5 Risk (II): Diversification &