Published by FT Publishing International (April 22, 2021) © 2021
Richard NewtonFreelance consulting, coaching, IT contracting and other self-employed professional roles are fast becoming the preferred way to find fulfilling work, generate a great income, and futureproof careers, whilst giving all the benefits and freedoms of being your own boss – but few know how to make it really work.
The Freelance Consultant is the comprehensive guide into turning your expertise into a viable, and valuable, business.
With independent consultant Richard Newton, you will discover a wealth of insider knowledge as well as a network of other successful advisors willing to share their stories. The Freelance Consultant will explain how to:
• Setup, run and thrive in your freelance, consultant or coaching business.
• Acquire those vital first paying clients.
• Know what it takes to become a successful, differentiated and valuable advisor.
• Build your business, define your services and set your prices.
• Understand your customers and identify, manage, and retain key clients.
• Keep developing and continually improving your skills an growing your business.
Turn from amateur to pro with the help of The Freelance Consultant.
- Introduction
- Part 1 The essentials
- 1 Why be a freelancer?
- 2 Different types of freelancers and what they offer
- 3 Understanding why clients hire freelancers
- Part 2 Design your freelance business
- 4 Defining your specialisation
- 5 Profiling your clients
- 6 Pricing your services
- 7 Preparing yourself for freelancing
- Part 3 Selling and winning your first engagement
- 8 Marketing and finding clients
- 9 Selling and making sure you get paid
- 10 Running your first engagement
- Part 4 Developing your business and your expertise
- 11 Improving your engagements
- 12 Building relationships to drive your freelance success
- 13 Developing your credibility and influence with clients
- 14 Thriving and leveraging freelancing for other interests
- Further reading and other resources
- Index