Published by Pearson (August 27, 2013) © 2014

Jay Barney
    12 months access
    €39,99
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    ISBN-13: 9781292034683R365

    Gaining and Sustaining Competitive Advantage,4th edition

    Language: English

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    For courses in Graduate Strategic Management.


    Gaining and Sustaining Competitive Advantage provides students and practitioners with research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.