Published by Pearson (August 27, 2013) © 2014

Mary Munter | Lynn Hamilton
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    ISBN-13: 9781292034973R180

    Guide to Managerial Communication ,10th edition

    Language: English

    PART I. COMMUNICATION STRATEGY

    Communicator Strategy

    Audience Strategy

    Message Strategy

    Channel Choice Strategy

    Culture Strategy

    Communication Strategy Checklist

    Guide to the Guide to Managerial Communication

     

    PART II. WRITING: COMPOSING EFFICIENTLY

    General Composing Techniques

    Special Composing Challenges

     

    PART III. WRITING: MACRO ISSUES

    Document Design for “High Skim Value”

    Clear Progression and Linkage

    Effective Paragraphs and Sections

     

    PART IV. WRITING: MICRO ISSUES

    Editing for Brevity

    Choosing a Style

    Writing Checklists

     

    PART V. SPEAKING: VERBAL STRUCTURE

    Tell/Sell Presentations

    Questions and Answers

    Consult/Join Meetings

    Other Speaking Situations

     

    PART VI. SPEAKING: NONVERBAL SKILLS

    Nonverbal Delivery Skills

    Relaxation Techniques

    Listening Skills

    Speaking Checklists

     

    PART VII. SPEAKING: VISUAL AIDS

    Designing the Presentation as a Whole

    Designing Your Slide Master

    Designing Each Individual Slide

    Using Visual Aids

     

     

    APPENDICES

     Appendix B: Writing Correctly: Grammar

    Bibliography

    Index