Published by Pearson (May 23, 2016) © 2016
Patrick FaganIn this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
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- An Introduction
- The science of communication
- The brain
- 1: Invite attention
- Primal
- Affective
- Self-relevant
- Surprising
- 2: Ignite Thinking
- Mystery
- Ease
- Narrative
- 3: Incite action
- Memory
- Autopilot
- Priming
- Putting it to use
- Your kit for crafting the perfect communication
- Promotions
- The psych of like
- Direct mail
- In the office
- Test, test, test
- Conclusion