Published by Pearson (August 27, 2013) © 2014

Robert Ashton
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    ISBN-13: 9780273772200

    How to Start Your Own Business for Entrepreneurs ,2nd edition

    Language: British English

    When you’re starting up, practical advice from an expert is like gold dust.

    Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence.

    How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can:

    • Create a bullet-proof business plan to get the backing you need
    • Build a powerful brand, perfect for your business
    • Discover your customers – how to find them and how to keep them
    • Master the day-to-day tasks, including the not-so scary financials
    • Look to the future, to ensure that your business has one

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    About the author

    Introduction to the second edition

    Introduction to the first edition

    How to use this book

     

    Part One: Before You Start

    1.       See your future as an entrepreneur – crystal clear                   

    2.       How to find your biggest business opportunity                          

    3.       How to be really sure your business idea will fly                        

    4.       Business type – what’s possible

    5.       Business structure - building in room to grow                            

    6.       Finding the perfect place – business premises                             

    7.       Starting up or taking over an existing enterprise       

                    

    Part Two: Planning To Succeed

    8.       How to write a convincing plan                                                           

    9.       Where to find the money you need                                            

    10.     Advisers and mentors and why they’re important                     

    11.     Timing is everything – how to decide when to start   

                    

    Part Three: Finding Customers

    12.     Where to look for the best customers                                      

    13.     How to develop the right brand and image                             

    14.     Marketing in a nutshell                                                        &nbs