Published by FT Publishing International (May 26, 2022) © 2022

Martin Eppler | Fabienne Bünzli
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    ISBN-13: 9781292421209

    How to Talk about Data ,1st edition

    Language: English

    Data literacy is one of the key skills that companies are looking for but it's a specialist skill – currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently.
    PART I: The Manager as Data User: Making Sense of Data
    1. Overcoming Analytics Anxiety
    2. Making sense of statistics: Achieving a global view of data
    3. Predicting outcomes: Modelling the world with data
    4. Understanding relationships: Probing for the when, how, and why
    5. Differences that make a difference: How to segment the world statistically (and what machine learning looks like)

    PART II: The Manager as Data Facilitator:  Conveying Data-based Insights
    6. The Five Magic Ingredients of Data Storytelling
    7. The Data Storytelling Canvas
    8. How to visually DESIGN your Data: A Manager’s Chart Guide
    9. How to Work with Software in front of others
    10. Effective Analytics Q & A Sessions
     
    PART III: The Manager as Collaboration Partner: Making Analytics Work
    11. A Typology of common cooperation challenges in Analytics 
    12. A Recipe for Better Analytics Collaboration

    Conclusion: Future proof Analytics