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Innovation Management and New Product Development

Published by Pearson (January 20, 2021) © 2021

Paul Trott

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    Language: British English

    Product Information

    Innovation Management and New Product Development by Trott is an established book on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The eBook keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

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    • Part 1 Innovation management
    • 1. Innovation management: an introduction
    • 2. National systems of innovation and entrepreneurship
    • 3. Public sector innovation
    • 4. Managing innovation within firms
    • 5. Operations and process innovation
    • Part 2 Turning technology intobusiness
    • 6. Managing intellectual property
    • 7. Managing organisational knowledge
    • 8. Strategic alliances and networks
    • 9. Management of research and development
    • 10. Open innovation and technology transfer
    • Part 3 New product development
    • 1. Business models
    • 2. Market adoption and technologydiffusion
    • 3. New product development
    • 4. Market research and its influence onnew product development
    • 5. Managingthe new product development process
    • Index
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