Published by FT Publishing International (November 2, 2012) © 2013

Pervaiz Ahmed | Charlie Shepherd
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    ISBN-13: 9780273746058R180

    Innovation Management ,1st edition

    Language: British English

    PART 1:  Understanding Innovation and Creativity

    Chapter 1:  Innovation in context
    Chapter 2:  Creativity and innovation

    PART 2:  Strategic Focus – Setting a Direction

    Chapter 3:  Strategy and innovation
    Chapter 4:  Technology strategy

    PART 3:  Structure for New Product Development – Frameworks

    Chapter 5:  Innovation process management
    Chapter 6:  Optimising innovation decision-making and portfolio management
    Chapter 7:  Innovation performance measurement

    PART 4:  Aligning People – Culture and Structure

    Chapter 8:  People, leadership and structure for innovation
    Chapter 9:  Culture and climate for innovation
    Chapter 10:  Innovation in a global world

    PART 5:  Execution Within a Structured Development Process

    Chapter 11:  Market learning
    Chapter 12:  Design and manufacture for innovation
    Chapter 13:  Supply chain management and innovation
    Chapter 14:  Knowledge management and learning for innovation