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Published by Pearson (May 19, 2021) © 2021

John Daniels | Lee Radebaugh | Daniel Sullivan
    VitalSource eTextbook (Lifetime access)
    €51,99
    ISBN-13: 9781292406374

    International Business: Environments & Operations, Global Edition ,16th edition

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    Language: English

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    Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-­written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.

     

    • PART I. BACKGROUND FOR INTERNATIONAL BUSINESS
    • 1. Globalization and International Business
    • PART II. COMPARATIVE ENVIRONMENTAL FRAMEWORKS
    • 2. The Cultural Environments Facing Business
    • 3. The Political and Legal Environments Facing Business
    • 4. The Economic Environments Facing Business
    • 5. Globalization and Society
    • PART III. THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT
    • 6. International Trade and Factor Mobility Theory
    • 7. Governmental Influence on Trade
    • 8. Cross-National Cooperation and Agreements
    • PART IV. WORLD FINANCIAL ENVIRONMENT
    • 9. Global Foreign-Exchange Markets
    • 10. The Determination of Exchange Rates
    • 11. Global Capital Markets
    •  PART V. GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION
    • 12. The Strategy of International Business
    • 13. Country Evaluation and Selection
    • 14. Export and Import
    • 15. Direct Investment and Collaborative Strategies
    • 16. The Organization of International Business
    • PART VI. MANAGING INTERNATIONAL OPERATIONS
    • 17. Marketing Globally
    • 18. Global Operations and Supply-Chain Management
    • 19. International Accounting and Finance Issues
    • 20. International Human Resource Management
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