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Published by Pearson (April 17, 2015) © 2015

Stuart Wall | Sonal Minocha
    VitalSource eTextbook (12 months access)
    €42,99
    ISBN-13: 9781292016719R365

    International Business ,4th edition

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    Language: British English

    Product Information

    Preface: using this book xv

    Acknowledgements xvii

    Abbreviations xix

     1 Introduction to international business 1

     2 Internationalisation process 37

     3 International business: theory and practice 73

     4 The political, legal, economic and technological environment 121

     5 International sociocultural environment 159

     6 International ethical and ecological environment 189

     7 International strategic issues 221

     8 International human resource management 278

     9 International marketing 303

     10 International finance: theory and practice 340

    References 370

    Index 375

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