1 International marketing and exporting  

2 Bases of international marketing   

3 The international environment: culture; economic forces; and competition

4 The international environment: government, political and legal forces   

5 Market selection: definition and strategies

6 Information for international market(ing) decisions

7 Market entry strategies   

8 In depth with entry modes

9 Nonexport entry modes  

10  Product decisions  

11  Pricing decisions   

12  Financing and methods of payment

13  Promotion and marketing communication 774

14  Supply chain management/logistics and handling export orders 854

Glossary   

Index