British English

Introduction to Public Relations ,1st edition::9780273750994

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Published by Pearson (April 29, 2013) © 2013

Sue Wolstenholme
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    ISBN-13: 9780273750994

    Introduction to Public Relations ,1st edition

    Published 2013

    Language: British English

    Engage with real life issues in public relations

    Introduction to Public Relations by Sue Wolstenholme provides you with an overview of PR from a critical, global perspective. The book encourages you to question as you learn, throwing out controversial ideas and different ways to approach problems. This approach teaches you to evaluate options and see that some approaches can have harmful impacts on society.

    With real-life case studies and spotlights on key issues, the text engages you with examples and testimonies from PR professionals, providing you with material from the best academic sources. Fostering creativity and developing your critical thinking skills, the text aims to prepare undergraduates to study and practice in order to achieve higher levels of originality.

    This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.

    Table of contents

    Introduction

    Part One - What is Public Relations?

    1. What is public relations?

    2. What do PR practitioners do?

    3. What is a 'Public' and why is it necessary?

    4. Ethics and Public Relations

    Part Two - Skills in Public Relations

    5. An introduction to international Public Relations

    6. Writing Press Releases

    7. Communicating by objectives - planning and executing the PR campaign

    8. Crisis or response management

    Part Three - Reconceptualizing PR

    9. The Stockholm Accords

    10. Conclusions

     

    Contributors:

    Sue Wolstenholme, Kristina Laco, Eva Maclaine, Paul Noble, Professor Ronel Rensburg, Toni Muzi Falconi, Professor Sven Hamrefors.

     

    Features

    • Learning outcomes for each chapter
    • Frequent case studies
    • Lots of exercises and questions to provoke thinking around the concepts and practices discussed.
    • Extracts from Media Control, the spectacular achievements of propaganda;  by Noam Chomsky

     

    List of Case Studies 

    Brent Spar

    Practitioner diaries from Croatia (banking), Saudi Arabia (UNESCO) and Germany (Consultancy)

    The Arab Spring

    The Post Office

    Laws and sexuality

    Tehran - official policy on PR

    The Co-operative bank

    The Cornish Crisp Company

    Practitioner comment on working within the tobacco industry

    Skype - virtual command centre

    Human trafficking awareness campaign

    Voter education in Zambia

    'Kick Polio Out of Africa' campaign

    Margaret Thatcher puts BA into a Tailspin

    London Fire Brigade

    Unilever

    Heathrow Terminal 5

    Emergency landing in the Hudson River

     

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