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Published by Pearson (January 26, 2015) © 2015

James McKeen | Heather Smith
    VitalSource eTextbook (6 months access)
    €32,99
    ISBN-13: 9781292080277R180

    IT Strategy: Issues and Practices, Global Edition ,3rd edition

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    Language: English

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    For undergraduate or graduate courses in IT Strategy or Management

    IT Strategy: Issues and Practices provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today.

    Use a program that presents a better teaching and learning experience—for you and your students.

    • Focus on IT management: Because IT is an important part of successful business strategy; the text focuses management skills so a wider range of business professionals will find it useful.
    • Offer real-world current context: Real-world content found in chapter mini-cases and reading materials makes the material more relevant to students and prepares them for their field.

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    • Section I: Delivering Value with IT
    • 1. Developing and Delivering on the IT Value Proposition
    • 2. Developing IT Strategy for Business Value
    • 3. Linking IT to Business Metrics
    • 4. Building a Strong Relationship with the Business
    • 5. Communicating with Business Managers
    • 6. Building Better IT Leaders from the Bottom Up
    • Mini-cases:
    •    Delivering Business Value with IT at Hefty Hardware
    •    Investing in TUFS IT Planning at ModMeters
    • Section II: IT Governance
    • 7. IT Shared Services
    • 8. Delivering IT Functions: A Decision Framework
    • 9. The IT Budgeting Process
    • 10. Managing IT-Based Risk
    • 11. Information Management: The Nexus of Business and IT
    • Mini-cases:
    •    Shared Services at RR Communications
    •    Enterprise Architecture at Nationstate Insurance
    •    IT Investment at North American Financial
    • Section III: IT-Enabled Innovation
    • 12. Innovation with IT
    • 13. Big Data and Social Media
    • 14. Improving the Customer Experience: An IT Perspective
    • 15. Business Intelligence
    • 16. Enabling Collaboration with IT
    • Mini-cases:
    •    Information Management at Homestyle Hotels
    •    Innovation at International Foods
    •    CRM at Minitrex
    •    Customer Service at Datatronics
    • Section IV: IT Portfolio Development and Management
    • 17. Application Portfolio Management
    • 18. Managing IT Demand
    • 19. Creating and Evolving a Technology Roadmap
    • 20. Enhancing Development Productivity
    • 21. Information Delivery: IT’s Evolving Role
    • Mini-cases:
    •    Project Management at MM
    •    Managing Technology at Genex Fuels
    •    Working Smarter at Continental Furniture

     

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