Published by FT Publishing International (February 27, 2024) © 2024
Antonio Weiss
Containing an accessible problem-solving methodology and practical tools and techniques, this book is your essential guide to resolving modern business dilemmas, from ‘how do we increase our sales?’ to ‘how to we digitally transform our organisation?’
PART I: THE OBTAIN PROBLEM-SOLVING PROCESS
1. Outline the question
2. Breakdown the issues
3. Test the hypothesis
4. Analyse the problem
5. Imagine the solution
6. Notify the stakeholders
7. Managing the stakeholders
8. Managing the team
PART II: CRITICAL BUSINESS TOOLS AND FRAMEWORKS
4Ps of marketing
5Cs of strategy
Ansoff Matrix
BCG growth-share matrix
Benchmarking
Brainstorming
Blank model canvas
De Bono’s six thinking hats
Drill-down analysis
Empathy mapping
Kano analysis
McClelland’s theory of needs
McKinsey 7S framework
PESTEL
Porter’s five forces
Product-market fit
Service mapping
SWOT
Value chain analysis
Wardley mapping