British English

Marketing Research with SPSS ,1st edition::9780273732280

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Published by FT Publishing International (February 22, 2010) © 2010

Patrick De Pelsmacker | Patrick Van Kenhove | Stephen Robbins
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    ISBN-13: 9780273732280

    Marketing Research with SPSS ,1st edition

    Published 2010

    Language: British English

    • Preface
    • 1. Working with SPSS
    • 2. Descriptive statistics
    • 3. Univariate tests
    • 4. Analysis of variance
    • 5. Linear regression analysis
    • 6. Logistic regression analysis
    • 7. Exploratory factor analysis
    • 8. Confirmatory factor analysis and path analysis using SEM
    • 9. Cluster analysis
    • 10. Multidimensional scaling techniques
    • 11. Conjoint analysis
    • Index
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