Published by Pearson (July 20, 2023) © 2024
Jeffrey PerloffA market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy.
The 9th Edition, Global Edition, has been substantially updated with new or revised real-world examples, applications and problems. This gives you a practical perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
- Introduction
- Supply and Demand
- Applying the Supply-and-Demand Model
- Consumer Choice
- Applying Consumer Theory
- Firms and Production
- Costs
- Competitive Firms and Markets
- Applying the Competitive Model
- General Equilibrium and Economic Welfare
- Monopoly
- Pricing and Advertising
- Oligopoly and Monopolistic Competition
- Game Theory
- Factor Markets
- Interest Rates, Investments, and Capital Markets
- Uncertainty
- Externalities, Open-Access, and Public Goods
- Asymmetric Information
- Contracts and Moral Hazards
Answers to Selected Questions and Problems