Published by FT Publishing International (September 7, 2012) © 2013
Jo OwenShortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category
The Mobile MBA delivers all the knowledge you need to fast track your career – this is your portable business coach, explaining MBA skills, models and applications and showing you how to put the grand theory and big talk into practice.
Packaged with 11 Skill-Pills, one for each chapter of the book, these can be downloaded to your smart phone, tablet or computer so you can get access to up-to-date advice on the move so you can apply your new skills where and when you need them.
Introduction
1. The world of strategy
1.1 The nature of strategy
1.2 Dealing with strategy
1.3 Applying strategy to your area
1.4 Four pillars of strategy
1.5 Strategy and the art of unfair competition
1.6 Portfolio strategy
1.7 Creating a vision for your firm and your team
1.8 Mergers and acquisitions
1.9 How to be innovative
1.10 The language of strategy
1.11 Business start-ups
2. Marketing and sales
Introduction
2.1 The nature of marketing
2.2 The advertising brief
2.3 How to be an advertising expert
2.4 The marketing brief
2.5 Market segmentation
2.6 How to price
2.7 Market research
2.8 Competitive and market intelligence
2.9 What people buy and why
2.10 How to sell – to be imported: persuasive conversations?
2.11 How not to sell
3. Finance and accounting
Introduction
3.1 Maths for managers
3.2 Surviving spreadsheets
3.3 The financial structure of the firm
3.4 Models of business
3.5 Financial accounting
3.6 How to use the Capital Asset Pricing Model
3.7 Assessing investments in practice
3.8 Negotiating your budget
3.9 Managing your budget
3.10 Overseeing budgets
3.11 The balanced scorecard
3.12 The nature of costs: cash versus accruals
3.13 The nature of costs: fixed versus variable
3.14 Cutting costs: methods change
3.15 Cutting costs: slash and burn
3.16 Cutting costs: smoke and mirrors
4. Human capital
Introduction
4.1 Dealing with HR professionals
4.2 HR strategy and minimising the cost of production
4.3 HR strategy and the quality of production
4.4 HR strategy: enabling growth (or decline)
4.5 HR strategy: compensation
4.6 Organisation culture and what you can do about it
4.7 Organisation culture and how to change it
4.8 When to fire someone
4.9 Ethics
5. Operations, technology and change
Introduction
5.1 How to start a change effort
5.2 Setting up a project for success
5.3 Managing projects
5.4 The nature of quality
5.5 Applying quality
5.6 Restructuring the organisation
5.7 Reengineering
5.8 Using consultants
5.9 Dealing with the law
6. Lead your team
Introduction
6.1 How to take control
6.2 What you