Published by Pearson FT Press (March 31, 2021) © 2021

Jerry Weissman
    VitalSource eTextbook (Lifetime access)
    €18,99
    Adding to cart… The item has been added
    ISBN-13: 9780136933953

    Power Presenter, The: Techniques, Style, and Strategy to Be Suasive ,2nd edition

    Language: English

    Present with Power, Poise, and Confidence---In Any Environment, Live or Virtual


    To succeed, leaders must deliver powerful presentations at every opportunity: speeches, fireside chats, briefings, pitches, virtual meetings, videoconferences, podcasts, and beyond. Whether you are in front of a live audience or a webcam, the way you present yourself verbally and non-verbally is crucial to your success. Top presentation coach Jerry Weissman gives you the same battle-tested techniques, styles, and strategies he has provided to senior executives at thousands of companies. His proven methodology has enabled presenters to attract investors, sell products, propose partnerships, and get high-stakes projects approved. You will follow a step-by-step plan to shape your content, control your nerves, master your body language, integrate your graphics with your delivery, and much more.


    The Power Presenter is packed with proven techniques, practical tools, and case studies of famous power presenters -- including many business leaders new to this edition. It will help you engage any audience from start to finish and deliver persuasive presentations when it counts most.


    Part of the Jerry Weissman Presentation Trilogy!

    Also look for updated Third Editions of:

    • Presenting to Win: The Art of Telling Your Story and Designing Your Slides
    • In the Line of Fire: How to Handle Tough Questions...When it Counts
    Foreword to the Second Edition     xvii

    Preface: Show Me the Money     xxi

    Introduction:  The Deer in the Headlights     xxvii

    Fight-or-Flight     xxvii

    Adrenaline Rush Remedies     xxviii

    The Mental Method     xxix

    Book Conventions     xxx

    Chapter One:  Actions Speak Louder Than Words     1

    Audience Advocacy     1

    The Power of the Visual     3

    Chapter Two:  Creating Empathy with Your Audience     11

    Empathy     11

    The Science of Empathy     12

    The Effectiveness Matrix     15

    Chapter Three:  The Butterflies in Your Stomach     23

    Fight-or-Flight: Internal Dynamics     23

    Fight-or-Flight: External Dynamics     26

    Presenter Behavior/Audience Perception     29

    The Yikes! Moment     30

    Chapter Four:  The Quest for Content     31

    Slides     32

    Script     33

    Teleprompter (Also Known as Autocue)     34

    Comfort Monitors     35

    Advanced Technology     36

    Five Simple Steps to Develop Your Story     37

    Chapter Five:  The Mental Method     45

    Concentration     45

    The Mind–Body Connection     46

    The Mental Method     49

    Delivering Your Message     59

    Chapter Six:  The Learning Process     61

    Change     61

    The Four Stages of Learning     62

    Comfort Zone Paradox     63

    Repetition over Time     65

    The Yikes! Moment     68

    The Suasive Master Skills Cycle     69

    Chapter Seven:  Speak with Your Body Language     71

    The Historic Kennedy–Nixon Debate     71

    External Factors/Audience Perception     76

    Visual Dynamics     77

    Vocal Dynamics     92

    Putting It All Together     96

    Chapter Eight:  Control Your Cadence: The Phrase     99

    Cadence     99

    Complete the Arc     100

    Rising/Falling Inflection     102

    Complete the Arc in Action     107

    Chapter Nine:  Control Your Cadence: The Pause     111

    Unwords     112

    Ten Benefits of the Pause     120

    Speak Only to Eyes     120

    Phrase & Pause     122

    Cadence Summary     124

    Chapter Ten:  Tools of the Trade     127

    Position     127

    The Presentation Checklist     130

    Putting It All Together     133

    Chapter Eleven:  SlideSynchronization     135

    Design/Delivery Balance     135

    The Suasive Meta Design Concepts     138

    Seven Steps of SlideSync Delivery     141

    SlideSync Delivery in Action     148

    Chapter Twelve:  SlideSync Narrative     149

    Describe     149

    Narrative Continuity     154

    Three Simple Steps of Continuity     155

    Putting It All Together     156

    Chapter Thirteen:  Masters of the Game     157

    The Great Communicator     157

    Sir Winston Churchill     160

    President John F. Kennedy     161

    Reverend Martin Luther King, Jr.     162

    Reverend Billy Graham     163

    The Great Communicator Redux     165

    The Great Orators: Conversation and Empathy     167

    Coda:  Ending with the Beginning     169

    Endnotes     173

    Appendix A:  Video Links     187

    Acknowledgments     193

    About the Author     195

    Index     197