Published by Pearson (July 13, 2018) © 2018
Bruce Barringer | R. IrelandProduct Information
PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction toEntrepreneurship
PART II: DEVELOPING SUCCESSFULBUSINESS IDEAS
2. Recognizing Opportunities andGenerating Ideas
3. Feasibility Analysis
4. Developing an EffectiveBusiness Model
5. Industry and CompetitorAnalysis
6. Writing a Business Plan
PART III: MOVING FROM AN IDEA TOAN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethicaland Legal Foundation
8. Assessing a New Venture’sFinancial Strength and Viability
9. Building a New-VentureTeam
10. Getting Financing orFunding
PART IV: MANAGING AND GROWING ANENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of IntellectualProperty
13. Preparing for and Evaluatingthe Challenges of Growth
14. Strategies for FirmGrowth
15. Franchising