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Published by Pearson (July 13, 2018) © 2018

Bruce Barringer | R. Ireland
    24 Months access
    €52,99
    ISBN-13: 9781292255439

    MyLab Entrepreneurship with Pearson eText for Entrepreneurship: Successfully Launching New Ventures, Global Edition ,6th edition

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    Language: English

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    PART I: DECISION TO BECOME AN ENTREPRENEUR 

    1. Introduction toEntrepreneurship 

     PART II: DEVELOPING SUCCESSFULBUSINESS IDEAS 

    2. Recognizing Opportunities andGenerating Ideas 

    3. Feasibility Analysis 

    4. Developing an EffectiveBusiness Model 

    5. Industry and CompetitorAnalysis 

    6. Writing a Business Plan 

    PART III: MOVING FROM AN IDEA TOAN ENTREPRENEURIAL FIRM 

    7. Preparing the Proper Ethicaland Legal Foundation 

    8. Assessing a New Venture’sFinancial Strength and Viability 

    9. Building a New-VentureTeam 

    10. Getting Financing orFunding 

    PART IV: MANAGING AND GROWING ANENTREPRENEURIAL FIRM 

    11. Unique Marketing Issues 

    12. The Importance of IntellectualProperty 

    13. Preparing for and Evaluatingthe Challenges of Growth 

    14. Strategies for FirmGrowth 

    15. Franchising 

     


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