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Essentials of Entrepreneurship and Small Business Management, Global Edition ,9th edition::9781292266084

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Published by Pearson (October 3, 2018) © 2019

Norman Scarborough | Jeffrey Cornwall
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    ISBN-13: 9781292266084

    Essentials of Entrepreneurship and Small Business Management, Global Edition ,9th edition

    Published 2019

    Language: English

    Develop the necessary skills and knowledge for successful business management

    Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today.

    Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.

    Pair this text with MyLab® Entrepreneurship.

    MyLab is the teaching and learning platform that empowers you to reach every student.

    If you would like to purchase the physical text and MyLab® Entrepreneurship, search for: 

    9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition plus MyLab Entrepreneurship with Pearson eText.

    Package consists of: 

    • 9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition
    • 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab® Entrepreneurship
    • 9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition Pearson eText

    MyLab®Entrepreneurship is not included. If MyLab is a mandatory component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

    This title is a Pearson Global Edition. The Editorial team at Pearson has worked to include content relevant to students outside the United States.

    SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP

    1. The Foundations of Entrepreneurship
    2. Ethics and Social Responsibility: Doing the Right Thing
    3. Creativity and Innovation: Keys to Entrepreneurial Success

    SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

    1. Conducting a Feasibility Analysis and Designing a Business Model
    2. Crafting a Business Plan and Building a Solid Strategic Plan
    3. Forms of Business Ownership
    4. Buying an Existing Business
    5. Franchising and the Entrepreneur

    SECTION III: LAUNCHING THE BUSINESS

    1. Building a Powerful Bootstrap Marketing Plan
    2. E-Commerce and the Entrepreneur
    3. Pricing and Credit Strategies
    4. Creating a Successful Financial Plan
    5. Managing Cash Flow
    6. Choosing the Right Location and Layout

    SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

    1. Sources of Financing: Equity and Debt
    2. Global Aspects of Entrepreneurship
    3. Building a New Venture Team and Planning for the Next Generation

    Appendix: The Daily Perc Business Plan

    Cases

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