Published by Pearson (September 6, 2019) © 2020
Roger Blair | Mark RushProduct Information
- 1. Managerial Economics and Decision Making
- 2. Demand and Supply
- 3. Measuring and Using Demand
- 4. Production and Costs
- 5. Perfect Competition
- 6. Monopoly and Monopolistic Competition
- 7. Cartels and Oligopoly
- 8. Game Theory and Oligopoly
- 9. A Manager’s Guide to Antitrust Policy
- 10. Advanced Pricing Decisions
- 11. Decisions About Vertical Integration and Distribution
- 12. Decisions About Production, Products, and Location
- 13. Marketing Decisions: Advertising and Promotion
- 14. Business Decisions Under Uncertainty
- 15. Managerial Decisions About Information
- 16. Using Present Value to Make Multi-Period Managerial Decisions